Quiet software.Loud results.
Applied Ego is an independent practice of one — designing and shipping modern websites and applications for teams that take their brand seriously. Next.js, type-safe systems, and a relentless eye for craft.
Four disciplines, one operator.
Strategy, design, engineering, and growth — held to a single standard of craft. There is no hand-off between teams because there is no team to hand off to.
- 01
Strategy & Brand
It starts with the question. Positioning, narrative, and the visual system that carries them.
- Brand systems
- Naming & voice
- Site architecture
- Content strategy
Discovery → 2 weeks - 02
Product Design
Interfaces drawn with discipline — typography first, components second, ornament never.
- UX flows
- Design systems
- Prototypes
- Motion language
Design → 3–5 weeks - 03
Engineering
Production Next.js builds. Type-safe, observable, and tuned to ship — not to scaffold.
- Next.js + React
- Type-safe APIs
- CMS integrations
- Edge & caching
Build → 4–8 weeks - 04
Growth & Care
I don't disappear at launch. Performance, SEO, analytics, and quiet monthly iteration.
- Core Web Vitals
- Schema / JSON-LD
- A/B & content
- Monthly retainer
Ongoing
An independent practice, methodical in four movements.
No discovery theatre. No hand-offs. Fewer projects per year, so every one of them looks like it was the only one.
- i.Week 01
Listen
It starts with a conversation, not a brief. Constraints, ambitions, and the shape of the team you're building.
- ii.Week 02
Frame
A short strategic frame: what is being said, to whom, against what — and what the site must do for the business.
- iii.Week 03–05
Draw
Design moves quickly because it's one person. Real screens, real type, in real components — no slide decks.
- iv.Week 06–10
Ship
Engineered in Next.js with type-safe APIs, observable from day one. I launch with you on the call.
One feature, two in flight.
2025 — 2026
Merci Phoenix
A web presence for an EMS staffing firm — clear positioning, fast pages, and a registration system the team manages end-to-end.
- Client
- Merci Phoenix
- Sector
- EMS Staffing
- Year
- 2025
- Role
- Brand · Web · Registrations
- Stack
- Next.js · Payload · Vercel
02 cases
Three ways to begin.
Flat monthly retainers, no hidden line items, scope that flexes as you do. Cancel any month with a fortnight's notice.
Starter
A website plan for founders and solos. A clean, fast presence that compounds quietly.
- Custom site, designed & built
- One active request at a time
- Hosting, updates & backups included
- Core Web Vitals + on-page SEO
- Email support, next-day replies
Studio
A website plan for growing teams. Faster turnaround and monthly iteration with the studio.
- Everything in Starter
- Larger scope, priority queue
- Faster turnaround on requests
- Monthly strategy & iteration call
- Analytics & conversion tracking
Atelier
The plan for custom software — applications, platforms, and tools built to scope.
- Custom applications & platforms
- Dedicated senior lead
- Integrations, APIs & auth
- Onboarding & team training
- SLA & security review
Need a fixed scope? Send the brief and I'll quote in 48 hours.
All prices in USD · ex. tax
Tell us about the project.
I reply within one business day. No pressure, no hard sell — just a short note back from a human.
- hello@appliedego.com
- Studio
- NYC · Remote
- Availability
- Q1 2026
- Response
- < 24h