Quiet software.Loud results.
Applied Ego is an independent practice of one — designing and shipping modern websites and applications for teams that take their brand seriously. Next.js, type-safe systems, and a relentless eye for craft.
Four disciplines, one operator.
Strategy, design, engineering, and growth — held to a single standard of craft. There is no hand-off between teams because there is no team to hand off to.
- 01
Strategy & Brand
It starts with the question. Positioning, narrative, and the visual system that carries them.
- Brand systems
- Naming & voice
- Site architecture
- Content strategy
Discovery → 2 weeks - 02
Product Design
Interfaces drawn with discipline — typography first, components second, ornament never.
- UX flows
- Design systems
- Prototypes
- Motion language
Design → 3–5 weeks - 03
Engineering
Production Next.js builds. Type-safe, observable, and tuned to ship — not to scaffold.
- Next.js + React
- Type-safe APIs
- CMS integrations
- Edge & caching
Build → 4–8 weeks - 04
Growth & Care
I don't disappear at launch. Performance, SEO, analytics, and quiet monthly iteration.
- Core Web Vitals
- Schema / JSON-LD
- A/B & content
- Monthly retainer
Ongoing
An independent practice, methodical in four movements.
No discovery theatre. No hand-offs. Fewer projects per year, so every one of them looks like it was the only one.
- i.Week 01
Listen
It starts with a conversation, not a brief. Constraints, ambitions, and the shape of the team you're building.
- ii.Week 02
Frame
A short strategic frame: what is being said, to whom, against what — and what the site must do for the business.
- iii.Week 03–05
Draw
Design moves quickly because it's one person. Real screens, real type, in real components — no slide decks.
- iv.Week 06–10
Ship
Engineered in Next.js with type-safe APIs, observable from day one. I launch with you on the call.
Two recent shipments.
2025 · selected
Merci Phoenix
A modern restaurant brand for a Phoenix-based hospitality group — quiet typography, fast pages, and a CMS the team actually wants to open.
- Client
- Merci Phoenix
- Sector
- Hospitality
- Year
- 2025
- Role
- Brand · Web · CMS
- Stack
- Next.js · Sanity · Vercel
Invobird
An invoicing platform for operators and small agencies — quotes, invoices, payments, and a client portal that doesn't look like the rest of the category.
- Client
- Invobird
- Sector
- FinTech · Invoicing
- Year
- 2026
- Role
- Product · Engineering
- Stack
- Next.js · Postgres · Stripe
- Auth & multi-tenant teams
- Quote → invoice pipeline
- Stripe payments & dunning
- Generated PDFs & client portal
Three ways to begin.
Flat monthly retainers, no hidden line items, scope that flexes as you do. Cancel any month with a fortnight's notice.
Starter
For founders and solos. A clean, fast presence that compounds quietly.
- Up to 3 pages
- Email support
- Basic analytics
- On-page SEO setup
- Cancel anytime
Studio
For growing teams. Performance, SEO, and monthly iteration with the studio.
- Up to 10 pages
- Priority support
- Performance tuning
- Schema / JSON-LD
- Monthly check-ins
- Cancel anytime
Atelier
For larger orgs needing custom scope, workflows, and SLAs across products.
- Unlimited pages
- Dedicated lead
- Custom integrations
- 24 / 7 support
- Onboarding & training
- SLA & security review
Need a fixed scope? Send the brief and I'll quote in 48 hours.
All prices in USD · ex. tax
Tell us about the project.
I reply within one business day. No pressure, no hard sell — just a short note back from a human.
- hello@appliedego.com
- Studio
- NYC · Remote
- Availability
- Q1 2026
- Response
- < 24h